PPC Trick 3: Increasing your click through rate using smart copy.

PPC Trick 3: Increasing your click through rate using smart copy.

I'm going to continue on this and reveal how I was able to
do the same by adjusting the actual ad copy.

I've come up with a bit of a formula that I follow when I
write ads. When I say formula, I mean that in terms of the
process, rather than set rules I follow. The strange thing
about PPC is that people seem to react differently depending
upon the individual ad and market. You'll need to test some
of these elements to see what works for you.

- Test capping the first letter of each word.
- Test removing the www from the display URL.
- First line benefit.
- Second line features and call to action.
- Call to action. E.g. "Buy Today - Save 30%".
- Use "power" words like "amazing", "first time", "forever"
etc.
- Don't be afraid of being different. Even try to shock.
- Try to write ad text with rhythm.

As I mentioned yesterday, I've learned pretty much
everything I know from Perry Marshall. He has written a
fantastic guide on getting the best results on AdWords. It
wasn't long after I bought the book before I started seeing
some dramatic improvements.

One cool thing he describes is a neat methodology to modify
your ads until they evolve to have click through rates you
didn't even realize were possible. It's pretty interesting.
Check out his guide here:

http://clicks.aweber.com/y/ct/?l=BjJnS&m=9S5L_bQv3INKH&b=QTtZIsyio9__qynIKKE5mg