PPC Trick 2: How to write killer ad titles for maximum attention

When I was a teenager I was a keen golfer. I loved the game.
However, after playing for a year or so I found I reached a
certain skill level and just stopped improving. I quickly
became very frustrated. I turned to a golf expert to ask
about my problem.

He quickly helped me identify many small things I was doing
incorrectly that inhibited me getting any better. I found
when I tweaked my grip and adjusted my stance my game almost
instantly improved. The adjustments were subtle, but the
outcomes were dramatic.

I've since discovered that writing high performing PPC ads
is no different. Small adjustments can make major
improvements. I've regularly tweaked my ad title, and have
doubled my click through rate (CTR) as a result. Amazing
isn't it?

So what should a good ad title look like? Well, unfortunately
I've found there's no exact answer to this. Different
markets will be drawn to different characteristics. You'll
need to test this for your own market.

However, here are some of the changes I've made to ad titles
in the past that have given my CTR a shot in the arm. You
should try them to see how they work for you.

- Try capitalizing the first letter of each word.
- Use buzz words to catch their attention. Words like
"free", "fast", easy", "quick", "now" and "instant".
- Try using shock value. One I have used before is "Kill
Click Fraud".
- Try using the dynamic keyword insertion feature offered by
AdWords. You can use the tag {KeyWord: Killer Google Ad} in
your ad title. It will dynamically insert the keyword phrase
the user is searching for in the title. If that title is too
long, it will replace it with the text after "KeyWord:".

I've learned a lot of this initially through trial and
error. Unfortunately these lessons cost me a lot of money as
I learned what NOT to do. I wished I had found out about a
guide by Perry Marshall a lot earlier than I did. While the
guide focuses on AdWords specifically, you can apply the
principles across any PPC campaign.

It was pretty funny as I read through the guide and saw his
recommendations. I was thinking, "hmmm... if only I'd read
this information months ago I wouldn't have wasted so much
money!"

Learn from my mistake and get the bible for PPC marketers
here:

http://clicks.aweber.com/y/ct/?l=BjJnS&m=9alZPWov3INKH&b=IuCzqZuUiQatXBgGCwdv9A